I loved TotalBiscuit's coverage of the game, which is what drew me to the site and all. After diving deeper into what the game is about and listening to your Podcast in Space, it became apparently clear that the DIY controllers you guys have been presenting on-stage were just the icing on the cake and to get more media coverage.
What concerns me the most is that the public opinion could shift towards what Totalbiscuit has been understanding to be the central gimmick of the game, that without those controllers the game wouldn't be half-enjoyable.
In my humble opinion it's crucial to better communicated as early as possible, if true, that playing Objects in Space without said controller isn't a second-class experience, that the game was meant to be played with a mouse and keyboard first and foremost, and that the controllers you built are just the icing on the cake for immersion reasons.
That the game fills a very certain niche might be true, but I'd also argue that it's quite possibly not a niche game at all, and I'd also not advertise it as such, as it limits your audience from the get-go; that in this day and age of the heyday of all things indie, this game could be more mainstream than the game concept may suspect on paper.